Which of these sounds more impressive?
A) “Responsible for managing social media accounts.”
B) “Grew social media engagement by 40% in six months by implementing a new content strategy.”
If you chose B, you’re thinking like a recruiter. Option A is a duty—it says what you did. Option B is an achievement—it proves the impact you had. Recruiters hire for impact.
The Simple “Action + Impact” Formula:
Transforming your CV is easier than you think. For every bullet point, ask yourself “so what?” and apply this formula:
Start with an Action Verb + Explain the Impact (ideally with a number)
- Instead of: “Managed a team of five people.”
- Try: “Led a team of five to exceed sales targets by 15% for three consecutive quarters.”
- Instead of: “Wrote blog posts for the company website.”
- Try: “Authored SEO-optimised content that increased organic traffic by 25%.”
How Tailor CV Uncovers Your Achievements:
It can be hard to see the results in your own day-to-day work. The AI Tailoring Chat in Tailor CV acts as your personal career coach. It’s designed to ask probing questions like, “What was the result of that new content strategy?” to help you uncover the achievements you might have overlooked. You can even use the “Refine with AI” feature on any bullet point to get instant suggestions for more impactful wording.
